Donor/s: BILL & MELINDA GATES Foundation
Partner/s: Rural Support Program Network (RSPN) & Hystra
Covering District/s: (Kamber-Shahdadkot) & (Jacobabad).
Duration: January 2022 to December 2023
Project Objective:
To increase the availability of nutritious, protein-rich foods to the poorest population.
Major Activities:
Pakistan has a high burden of poor nutrition among pregnant and lactating women (PLW) resulting in high levels of stunting and other sub-optimal birth outcomes. The private sector maternal nutrition market is currently underdeveloped at around USD 3m per annum and reaching a small number of PLW. While the adult nutrition market is growing (projected 6.9/% Communed Annual Growth Rate). This growth is expected to be more in generic protein supplements rather than specific maternal nutrition products.
The foundation team has analyzed and developed a strategy to commercialize a nutritious, fortified food supplement for pregnant and lactating women (PLWs): a first step in making such products accessible, affordable, and acceptable.
To establish build and grow a market for maternal nutrition. We are now seeking to launch the product through various market delivery channels at an accessible price for wealth quintiles.