RSPN and SRSO has partnered with Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (JHCCP) to implement the Health Communication component of USAID’s Maternal and Child Health Program in Pakistan, using its proven model of trained, local community resource persons is used called Community Health Workers (CHWs) to generate awareness for family planning and reproductive health and to encourage communities to adopt health seeking behaviour, particularly in the context of maternal and child healthcare.
Community resource persons will be selected and trained from the target villages to stimulate communities toward healthy practices for women and children.
The community resource persons will operate as village level male/female pairs that conduct social mobilization, offer health education and counseling in small groups and conduct household visits to married women of reproductive age(MWRAs) of 15-49 years.
Male community resource persons have proven to be particularly powerful in influencing husbands’ perceptions about family health needs, including reproductive health.
Religious Leaders and Community noteables of targeted UCs will also motivate to become powerful change agents for improved MNCH/RH practices within their communities.
Engagement with journalists and politicians/workers of political parties.
Organize advocacy events/celebration of International days at community level such as celebration of World Health Day, World Population Day, International Children’s Day, International Mother’s Day, International Immunization Week, Mother and Child Health Week, World Breastfeeding Week.