Crafts Enterprise Development (CED)

Going by our holistic approach to upgrade the social indicators of the community; promotion of local handicrafts is equally important area and can not be ignored. It has tremendous potential to grow if only some assistance is provided to the Artisans. In our mapping we found that great number of community members (especially women) is traditionally engaged in this profession but operating at very low level since they lack increased investment and some training. Also, equally important is to link these women Producers to markets and outlets whereby they can promote their products and earn profits they deserve.

Responding to the need, SRSO has established a Crafts Enterprise Development Section and placed trained professional staff, and is focusing on the development, promotion and revival of traditional skills, especially handicrafts products of the village communities in the target area.

It has carried out the Mapping that revealed that the community in the target districts is tuned to cutwork, patchwork, mirror work, Needle Work (different types of embroidery); Straw work ( Wheat stick crafts) ; date palm leaves products, reed furniture (Chickhs & Mooras) ; Crochet work(Kundhee / Hook work) ; Machine Embroidery etc. Mapping of this potential has enabled SRSO to promote these crafts by up-grading and enhancing the skills of producers catering the specific need of the markets. Especially the women folk who are the back bone of these vocations deserve some support both in terms of capacity building/training and finances.

Crafts Enterprise Development Section is striving to explore the hidden potential in rural communities and developing micro level enterprises for these communities through variety of subject-based capacity building programmes. All of these inputs contribute towards the development of small business and enterprises at local level, which in turn are creating employment opportunities at local and broader levels.

The CED section performs the following discrete activities:

  1. Skill enhancement/capacity building trainings on a variety of crafts;
  2. Product designing, research, and business creation exercises;
  3. Product promotion through different marketing channels;
  4. Business development exercises, marketing trainings/workshops;
  5. Exposure visits of renowned locations, industries, home-based workers and groups;
  6. Local, national and international exhibitions, seminars and conferences;
  7. Market surveys, business feasibility exercises and business plan creations;
  8. Institution building at the community level.

SRSO has set up an outlet "Sartyoon Sang Crafts Enterprise" at the SRSO head office Sukkur , where products made by village folks are up-graded and displayed. SRSO also arrange and participate in Exhibitions at different places in Sindh and across Pakistan to promote work of artisans. The target of Crafts Enterprise Development Section is promotion of local handicrafts to local ,national and international markets.