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About SRSO

Established in 2003, the Sindh Rural Support Organization (SRSO) is the major Rural Support Programme in Northern Sindh. It is a not-for-profit organization registered under Section 42 of the Companies Ordinance 1984. SRSO is present in 10 districts, namely Sukkur, Khairpur, Ghotki, Naushero Feroz, Sh.Banazirabad,Shikarpur, Jacobabad, Larkana, Kashmore-Kandhkot, and Qambar-Shadadkot . The mandate of SRSO is to alleviate poverty by harnessing the people’s potential and to undertake development activities in Sindh.

Note for Record by Chairman SRSO Mr. Shoaib Sultan Khan .Comparative analysis of Social Mobilisation Programme in India and Pakistan.Supporting Rural Artisans and their work is a way of life. Sartyoon Sang Crafts Enterprise(a social Enterprise by SRSO has organized its 4th Crafts exhibition from 06- 08 January 2017 at The Ocean Mall Karachi. From bedding to jewellery and shoes , a variety of indigenous handicrafts made by Rural women artisans , trained by the Sindh Rural Support Organisation (SRSO) have showcased. Sartyoon Sang's work revolves around the support of women artisans from different remote villages of Kashmore-Kandhkot, Shikarpur, Ghotki, Jacobabad, Larkana,Naushehroferoz,QamberShahdadkot, Khairpur and Sukkur who tirelessly work to preserve our traditional handicrafts while trying to support their families from the work they do. "SARTYOON SANG CRAFTS ENTERPRISE"- Sales Outlet opened for the public on 11-11-2016, at SRSO Complex ,Near Taj Petrol Pump Main Shikarpur Road Sukkur. The Sales Outlet was inaugurated by Chief Executive Officer of Sindh Rural Support organization Mr. Muhammad Dittal kalhoro. All the staff and management of the SRSO were present during the inauguration. This Sales outlet is a social enterprise, run by SRSO and established for the promotion of indigenous Handicrafts of Sindh made by Rural artisans. Sartyoon Sang's work revolves around the support of women artisans from different remote villages of Kashmore-Kandhkot, Shikarpur, Ghotki, Jacobabad, Larkana,Naushehroferoz,QamberShahdadkot, Khairpur and Sukkur who tirelessly work to preserve our traditional handicrafts while trying to support their families from the work they do. Happy to these fantastically talented artisans! Sartyoon Sang is not only doing clothes but handbags, clutches, wallets, jewelry, date palm leaves products and Home Textiles and growing more day by day. European Union funded 6-year Sindh Union Council and Community Economic Strengthening Support (SUCCESS) Programme launched in Larkana and Qambar-Shahdadkot districts of Sindh Province, in this connection a launching cermony held at Shaheed Zuilfqar Ali Bhutto Intitute of Science and Technology (SZBIST) Larkana on 29 march 2016.
The program is launched by the European Union (EU) delegation to Pakistan, the Government of Sindh and the Sindh Rural Support Organization (SRSO).Mr. Shoaib Sultan Khan, Chairman RSPN/SRSO, conducted the first dialogue with the community in Jumo Shaikh village of Union Council Mahar Wada, Larkana, on 29 march 2016 as part of the Sindh Union Council and Community Economic Strengthening Support (SUCCESS) Programme's launching ceremony.Sartyoon Sang SRSO's social enterprise hosted a three-day crafts festival "Sartyoon Sang Crafts Exhibition 2016" displaying work of around 1,200 women artisans, from the northern districts of Sindh, at "The Ocean Mall Clifton Karachi " from 05 - 07 February 2016. The event was inaugurated by Ms. Nafeesa Shah.The Festival showcased wide mixture of exquisite handicrafts made by women of rural Sindh including home textiles, basketry, jewellery, dresses, dupattas and shawls embellished with traditional embroidery and cutwork.Sartyoon Sang Craft Festival was being organised by SRSO for the third year in consecutive with the motive to support ethical fashion and to promote crafts of some of the most marginalised women in the province.This is purely an effort to develop market opportunities for rural women especially those from extremely remote villages of northern Sindh, and all the profit being earned from these exhibitions is transferred to these artisans.Note for Record By Chairman SRSO Mr. Shoaib Sultan Khan :"Community Investment Fund of SRSO" The second conference on Community Driven Development (CDD) was organized at SRSO complex Sukkur on 02 October 2015 with the financial support of European Union Delegation in Pakistan. This event highlighted the work of RSPs and engagement of community members in rural areas of Pakistan. The objective of the conference was to facilitate a dialogue among different stakeholders including policy makers, donors, programme practitioners and researchers working on CDD programmes in Pakistan, identify successful approaches and challenges faced to mainstream and scale up CDD in Pakistan and beyond, increase the visibility of the RSPs work on CDD in Pakistan, explore lessons/knowledge and exchange with stakeholders, and proposals and recommendations on how RSPs can have a better impact through CDD .Community members, elected local bodies, civil society, media, government line departments and other stakeholders were the part of this successful conference. The level of engagement and participation of these stakeholders were commendable. They appreciated RSP's work on CDD and proposed different ideas to have a better impact in future.
  SRSO - Microfinance  

UC Based Poverty Reduction Program


Education Project


SRSO Micro-finance Sector has functional responsibility for managing the microcredit component of SRSO by keeping in focus the identification of potential borrowers through a transparent and rigorous process and aims for the sustainable delivery of financial services to the poor at household level ..............


The Union Council Based Poverty Reduction Programme (UCBPRP) is a pioneering initiative of the SRSO and the Govt of Sindh, for reducing poverty. The prime objective of this programme is to improve the living standard of communities, based upon the social mobilization approach, ............


Education can be a powerful tool for empowerment and building capacity and capability to challenge inequalities and poverty. There are two main objectives of project.
1: Delivery of quality education.
2: Increasing student enrollment

  Institute of Management & Skill Development   Sartyoon Sang Crafts Enterprise   Local Support Organization (LSO)  

The Institute of Management and Skill Development  (IMSD) is an integral training arm of SRSO, an apex body of human development envisaged to work independently and mandated to provide capacity building and skill enhancement training to youth of northren Sindh area for improving their skills and ................


Sartyoon Sang meaning ‘together with friends’ is establish with the vision to provide a market linkage to the scores of women artisans . Developing marketing strategies by forming business development groups of skilled artisans in order to gradually help it in growing into a leading social and ethical fashion house.............


The COs/VOs/LSOs take a lead role in the implementation of various developmental activities. SRSO has the privilege to organize 128 LSO's in its operational area. All LSOs are being led by women, being the incredible achievement of SRSO among other development organizations working in the area..............


  SRSO Quarterly Newsletter Oct- Dec2017.
SRSO Sindhi Magazine(January- June 2017)
Monthly progress Report of the Expansion of UC based Poverty Reduction Programme
(March 2018)
A Study on Impact of CIF conducted by Sukkur IBA University .( 2017)
Clean and Green Sindh Special Edition
SRSO Annual Progress Report 2016-17
Report on Visit of Ms. Marvi Memon at SRSO Complex Sukkur on 26 September 2015.
A Review of the Union Council Based Poverty Reduction Program (UCBPRP)
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  Program Introduction by Chairman SRSO (Video)
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"The Road to Success"


Economic and Social Empowerment of Poor Rural Women. Success Stories from Govt. of Sindh's Union Council Based Poverty Reduction Program in Shikarpur / Jacobabad and Kashmre- Kandhkot districts.

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