"Sartyoon Sang SRSO's endeavors for promoting Crafts Enterprise Development"
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SARTYOON SANG CRAFTS ENTERPRISE
Sartyoon Sang meaning ‘together with friends’ was established by the SRSO in 2011 with the vision to provide a market linkage to the scores of artisans especially rural women initially at regional level and then gradually at national and international level. SRSO plans to strengthen the Sartyoon Sang Enterprise in order to gradually help it in growing into a leading social and ethical fashion house. It is being envisaged to evolve into a brand where innovation, tradition and workmanship comes together to provide exclusive handmade products both for the local and international market and simultaneously it creates systematic and strong opportunities for greater and more sustainable incomes for the rural artisans especially women..
To bridge the gap of capacity building of artisans and creating linkages for market access, SRSO has established its outlet named as "Sartyoon Sang". The objective is to build the capacity of the craft-persons, promote product development and developing marketing strategies by forming business development groups of skilled artisans. This enables women artisans to have access to local, national and international markets; leading product development, improvement in connections to value chain actors, input supplies, retailers and wholesalers. Within the scope of the overall objective, the component demonstrates the Cultural Assets being identified by the community and utilization of their skills for economic development.
Sartyoon Sang is a fair trade organization dedicated to improve the lives of disadvantaged artisans by promoting their skills and crafts. Reaching out to basket weavers; Rhilli workers; embroidery craftswomen; weavers, potters; jewelry makers and more, Sartyoon Sang has a reach out into more than 10,000 women artisans. The Sartyoon Sang products design focuses on diverse types and textures of crafts and patterns which have passed from generation to generation of weavers, needle workers from father to son and mother to daughter through centuries and have now become ageless and timeless products. These handmade crafts create culture and ambiance wherever and whenever used..
With a view to gradually improve the market access of these artisans women; SRSO has connected the Sartyoon Sang with the artisans through formalized small business groups called; the Business Development Groups (BDGs) in different villages. There are presently 86 BDGs across these 10 districts. SRSO markets the products of these BDGs through Sartyoon Sang Crafts Enterprise.
Sartyoon Sang is struggling to create a niche into the urban market by introducing exquisite traditional crafts into the fashion industry. It provides an exclusive blend of the past with the present in a manner that keeps the tradition alive and blends into contemporary nuances.
Supporting Rural Artisans and their work is a way of life. Sartyoon Sang Crafts Enterprise(a social Enterprise by SRSO is organizing its 4th Crafts exhibition from 06- 08 January 2016 at The Ocean Mall Karachi. From bedding to jewellery and shoes , a variety of indigenous handicrafts made by Rural women artisans , trained by the Sindh Rural Support Organisation (SRSO) will be showcased.Sartyoon Sang's work revolves around the support of women artisans from different remote villages of Kashmore-Kandhkot, Shikarpur, Ghotki, Jacobabad, Larkana,Naushehroferoz,QamberShahdadkot, Khairpur and Sukkur who tirelessly work to preserve our traditional handicrafts while trying to support their families from the work they do.
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Our traditions never go out of style!
"SARTYOON SANG CRAFTS ENTERPRISE" Sales Outlet opened for the public on 11-11-2016, at SRSO Complex ,Near Taj Petrol Pump Main Shikarpur Road Sukkur.
The Sales Outlet was inaugurated by Chief Executive Officer of Sindh Rural Support organization Mr. Muhammad Dittal kalhoro. All the staff and management of the SRSO were present during the inauguration. This Sales outlet is a social enterprise, run by SRSO and established for the promotion of indigenous Handicrafts of Sindh made by Rural artisans.
Sartyoon Sang's work revolves around the support of women artisans from different remote villages of Kashmore-Kandhkot, Shikarpur, Ghotki, Jacobabad, Larkana,Naushehroferoz,QamberShahdadkot, Khairpur and Sukkur who tirelessly work to preserve our traditional handicrafts while trying to support their families from the work they do. Happy to these fantastically talented artisans!
Sartyoon Sang is not only doing clothes but handbags, clutches, wallets, jewelry, date palm leaves products and Home Textiles and growing more day by day.
Sartyoon Sang SRSO's social enterprise hosted a three-day crafts festival "Sartyoon Sang Crafts Exhibition 2016" displaying work of around 1,200 women artisans, from the northern districts of Sindh, at "The Ocean Mall Clifton Karachi " from 05 - 07 February 2016. The event was inaugurated by Ms. Nafeesa Shah.The Festival showcased wide mixture of exquisite handicrafts made by women of rural Sindh including home textiles, basketry, jewellery, dresses, dupattas and shawls
embellished with traditional embroidery and cutwork.Sartyoon Sang Craft Festival was being organised by SRSO for the third year in consecutive with the motive to support ethical fashion and to promote crafts of some of the most marginalised women in the province.This is purely an effort to develop market opportunities for rural women especially those from extremely remote villages of northern Sindh, and all the profit being earned from these exhibitions is transferred to these artisans.
These series of “Sartyoon Sang” Crafts Exhibitions have gone so successful and attracted a large number of visitors and buyers / shoppers of the city. These were only made possible with the generous support of SRSO’s partners, donors and different stake-holders. These events were aimed to boost the local crafts and begin a sturdy process for connecting our Business Development Groups (BDGs) and artisans to high end market of Karachi.
Sartyoon Sang SRSO's social enterprise has organized "Sartyoon Sang Crafts Festival 2015" at "Sindh Museum Hyderabad" from 5 to 7 June 2015. The Festival showcased wide mixture of exquisite handicrafts made by women of rural Sindh including home textiles, basketry, jewellery, dresses, dupattas and shawls embellished with traditional embroidery and cutwork.The festival aims to popularise their work and provide a steady source of income to the artisans.Sartyoon Sang Team extends a very hearty vote of thanks to all visitors and their families for sparing their valuable time at this festival. We always need your value and cooperation to make our each event a successive one.
Sartyoon Sang SRSO's social enterprise organized "Sartyoon Sang Crafts Exhibition 2015" at "The Ocean Mall Clifton Karachi " from 30 January to 01 February 2015. The Festival showcased wide mixture of exquisite handicrafts made by women of rural Sindh including home textiles, basketry, jewellery, dresses, dupattas and shawls
embellished with traditional embroidery and cutwork.The festival aims to popularise their work and provide a steady source of income to the artisans.
Sartyoon Sang SRSO's social enterprise has organized "Sartyoon Sang Crafts Festival" at The Ocean Mall Karachi on 24-26 January 2014. Ms. Sharmila Farooqi, special assistant on culture to Sindh CM inaugurated the 3-day event. A wide mixture of Sindh's handicrafts made by rural women were exhibited, including home textiles, basketry, jewellery, dresses, dupattas and shawls, embellished with traditional embroidery and cutwork.